Colour Schemes for video.

The colour schemes for my music video are going to be red, blue and yellow. I have decided to use these colours as they are the primary colours and basic which means that the target audience, of teenagers, will be able to relate with them. The fun use of colour and party props will also bring the age of the target audience down slightly, producing a wider range of ages that will be interested in the music video. The colours are also very fun and will emphasise the fun, upbeat nature of the song.

Influence For using Green Screen

I got the idea for using green screen effects from the new Ting Tings video 'Great DJ'. The Video involves the two members the Ting Tings singing in front of a green screen and the background changes effectively. For my music video I am planning on changing the background colour to match the colour of clothing the band is wearing.

Ideas

For my music video I have decided to do the Alphabeat song 10,000 Nights. 10,000 Nights is an upbeat and happy song. I have a few ideas so far for my music video. My first idea is to use six musians in order to form the band. My Six musicians are Luke Wright (drums), James Hesford (Guitar), Dan (Bass), Ben Pickup (keyboards) Callum Gillies (vocals) Samantha Bartlett (vocals).





Alphabeat Have described their music as 80's melodic pop and have been compared to ABBA. Due to this I have decided to give my music video an 80's style feel of the video with the use of bright colours. I plan to do this by swapping the background colours and the colours of the clothes of the people. I plan to do this by filming the musicians wearing a certain colour clothing a number of times and when I come to editing I will swap the different colours around. I also plan as the song is very happy to Film my musicians in a room full of balloons. I got this idea by watching Kate Nash's music video for her song Pumpkin soup but have decided to use the Balloons on a lager scale. My plan with the Balloons is to show clips of the band playing the room full of balloons and also take the instruments away and have the band playing with the balloons.

Kings of Leon- Sex on Fire

The music video for Sex on fire has a very dark atmosphere. It is set in a run down warehouse which heightens the isolation of the singer and creates the right atmosphere for the song, enabling the viewer to feel the powerful emotions. The Singer spends most of the song lying on a bed showing his isolation, with the other band members playing their instruments in the background.

ABBA

Mamma Mia Video- 1970's music videos

Starts with the inside of a piano beating the tune. the camera then shows abba in a white space with the two men from abba playing instruments and the two women swaying. uses camera shots of close ups of lips which is effective.

By looking at such an old music video it has given me an insight in the growth of the music video industry.

Pumpkin soup video

Pumpkin Soup by Kate Nash, Music Video
“Pumpkin Soup” is a song by Kate Nash and is her fourth single and was released in December 2007.
“Pumpkin Soup” is the third single from Made Of Bricks.

The music video for “Pumpkin Soup” sees Kate Nash in an over-sized novelty world inhabited by giant cats and bright colours, and is titled as by “Little Red Productions” - a reference to the final track of the album, “Little Red”.
The video also features her and a boy in a kissing booth, which reflects the chorus lyric “I just want your kiss, boy,” and main props include Love Hearts and bears. The character of “Boy” is played by Nash’s real-life friend, photographer Wesley Goode.

Music video research

A music video is a short film or video that accompanies a complete piece of music, most commonly a song. Modern music videos are primarily made and used as a marketing device intended to promote the sale of music recordings. Although the origins of music videos go back much further, they came into their own in the 1980s, when MTV's format was based around them. The term "music video" first came into popular usage in the early 1980s. Prior to then, such clips were described by various terms including "promotional films" or "promotional clips".
Music videos use a range of styles of filmmaking, including animation, live action filming, documentaries, and non-narrative approaches such as abstract film. Some music videos blend different styles, such as animation and live action.

influential TV shows- Top of the Pops
In the UK the importance of Top of the Pops to promote a single created an environment of innovation and competition amongst bands and record labels as the show's producers placed strict limits on the number of videos it would use. Therefore a good video would increase a song's sales as viewers hoped to see it again the following week. David Bowie scored his first UK number one in nearly a decade thanks to director David Mallet's eye-catching promo for "Ashes to Ashes". Another act to succeed from this tactic was Madness, who shot on 16 mm and 35 mm short micro-comedic films.
Top of the Pops was censorous in its approach to video content, so another method was for an act to produce a promo that would be banned or edited. It would then use the resulting public controversy to promote the release. Early examples of this tactic were Duran Duran's "Girls on Film" and Frankie Goes to Hollywood with "Relax", directed by Bernard Rose.
The Chart Show
Another important development in music videos was the launch of The Chart Show on the UK's Channel 4 in 1986. This was a program which consisted entirely of music videos (the only outlet many videos had on British TV at the time), without presenters. Instead, the videos were linked by then state of the art computer graphics. The show moved to ITV in 1989, and was axed in 1998. By this time the program's use had largely been supplanted by satellite and cable music channels with increasing numbers of people having access to such channels, and the launch of Digital Television occurring around the same time (Ironically, digital television would lead to the rebirth of The Chart Show in 2002 as a digital music channel, Chart Show TV).

Censorship
As the concept and medium of a music video is a form of artistic expression, artists have been on many occasions censored if their content is deemed offensive. What may be considered offensive will differ in countries due to censorship laws and local customs and ethics. In most cases, the record label will provide and distribute videos edited or provide both censored and uncensored videos for an artist. In some cases, it has been known for music videos to be banned in their entirety as they have been deemed far too offensive to be broadcast.